Chinese competitors are expanding rapidly across Europe, Latin America, Asia and beyond, often competing with a market-share-first logic shaped by state-backed advantages. We help companies understand this playbook and build region-specific strategies to defend positions, prioritize markets, and compete beyond price.
Backed by state support and aggressive strategies, they are expanding across Europe, South America, Asia, and beyond. Competing in these markets requires understanding their playbook, and building a smarter one.
We help you translate competitor moves into clear implications for your markets, pricing, partnerships, and investment priorities. We combine market intelligence with policy and geopolitical analysis to identify where competitive pressure will intensify, what levers Chinese players are using, and which responses are realistic for your business.
Across industries, the first challenge is getting clarity on where competitive pressure will hit first, which tactics are changing the rules of the game, and how geopolitics reshapes market access and risk.The three cases below show how companies moved from surprise and uncertainty to concrete decisions: a region-specific risk map and defense plan, a strategy to compete beyond price and financing, and a market prioritization approach that accounts for geopolitical barriers.
"Chinese competitors entered our markets almost overnight; winning projects we thought were secure. We had no clear picture of which regions were most at risk or how fast this expansion would happen."
Mapped the competitor's "going global" strategy and priority regions
Assessed likely entry modes and go-to-market tactics by region.
Identified which customer segments and projects were most exposed.
Built a region-specific risk map to focus attention and resources.
Delivered a proactive defense plan for the highest-risk markets.
"Their pricing and financing offers completely changed the game. We couldn't match their low prices or the attractive financing packages backed by state banks. Competing on cost alone was impossible, and we needed to find other levers to stay relevant."
Analyzed Chinese competitors' pricing logic and state‑supported cost structures.
Benchmarked how global players differentiate through quality, localization, and service.
Identified strategic levers beyond cost, such as technology leadership and after‑sales strength.
Advised on market positioning tailored to local customer priorities.
Enabled the client to compete strategically rather than reactively, protecting share and margins.
"Geopolitical dynamics were a blind spot for us. Without clarity, we risked misallocating resources and missing opportunities in safer markets."
Mapped protectionist trends, trade rules, and political alignments across key markets.
Assessed exposure to emerging tariffs and sanctions.
Prioritized low‑risk regions for stable growth.
Prepared contingency plans for high‑risk markets.
Delivered a forward‑looking geopolitical risk map to guide strategy.
Competing globally: Outperforming Chinese competition
Björn Conrad, CEO and co-founder of Sinolytics, has almost two decades of China experience.
Working with China raises complex questions—from regulation and compliance to tech trends and geopolitical risk. We’ve gathered answers to the ones we hear most often. If your question isn’t here, reach out anytime — we’re just one conversation away.
Sinolytics is the leading strategy consultancy on China. We offer European and U.S. companies in-depth analysis, customized strategies, and recommendations for well-founded decisions. We bring together market and policy expertise to help clients navigate complexity with clarity. With Geolytics, Sinolytics expands this approach globally while remaining dedicated to its characteristic China focus.
We specialize in the intersection of politics and business. Our diverse team offers deep China expertise, geopolitical insight, and tailored, actionable strategies—independent, precise, and grounded in real-world dynamics.
China is our core, but we also cover Southeast Asia and global geopolitical developments—especially those affecting international business, like U.S.-China-EU relations and supply chain risks.
We advise multinational companies across industries, as well as investors, associations, and public institutions navigating complex China-related challenges.
Absolutely. Every topic we cover — from digital governance to geopolitics — has a dedicated expert at Sinolytics. Just head to our expert overview or get in touch directly for a personal conversation.
Our work spans strategic analysis, policy monitorings, regulatory assessments, geopolitical scenario planning, competitor research, and hands-on support to adapt strategy and operations.
Our team is based in Berlin and Beijing, and also closely connected to key political hubs like Washington (D.C.), Brussels, New Delhi, and beyond—ensuring clients stay informed and prepared.
Let’s talk — one of our experts is just a message away.